Nothing artificial - nature provides all we need

We are proud to only use the finest, all-natural ingredients for all of our products. Whatever you add to your mix, you can be sure it's a good choice. You won't find any of the usual suspects that can be found in other cereal products like high-fructose corn syrup, preservatives, artificial colors or artificial flavors. In fact, we don't even use so-called 'natural flavors' as we believe our ingredients themselves are flavorful on their own.

Complex carbs, fiber&protein - and no sugar rush

Breakfast is the most important meal of the day, and we believe it shouldn't start with a sugar rush that leaves you hungry right after you've finished it. Instead, it should provide you with the right balance of complex, slow absorbing carbs, fiber and protein to keep you energized and satiated throughout the whole day. We never add sugar or do any of our ingredients include added sugar. We use whole and ancient grains that are nutrient-rich and high in fiber. And for those who want to reduce their carb intake, we offer many low-carb, high-protein choices as well.

Nutrient-rich food - giving your body what it needs

Selecting food that we believe is better for you is more than watching macros. We choose ingredients that are not only flavorful but many of them are rich sources of essential nutrients, those our bodies can't make on their own. Essential minerals like iron, magnesium or potassium, vitamins, omega-3 fatty acids and nutrients like flavonoids that are known for their antioxidant and anti-inflammatory benefits - we believe a nutrient-rich diet is the better choice for a healthy lifestyle.